For this assignment I was instructed to choose a color, and through that color I would create a brand identity. My favorite color although may seem like pink. Is actually Yellow.

The color I selected was Mango yellow, and after thorough research. I landed on the idea of creating a cosmetic/ skin care line. Yellow overall is a color that evokes joy and positivity. And of course it is very close connected to bees. Bees enjoy the cosmos flower because of the vibrant colors, silky feel and nectar they produce which they then use to pollinate.

I wanted to create something very chic, and retro. So I went with a bolder funkier type face that would work well with the cosmos flower I created.